Steven Kramer, President & CEO
Never has the phrase “To win in the marketplace, one must first win over the workplace” been so relevant. As businesses around the world become more cognizant of the perks of strengthening employee experience within the workplace, the modern corporate universe is also preparing for the next phase of digital-friendly labor demography.
The seeds of this transformation were sown in the U.S. soil back in 2013 when the labor laws were reformed to curb the soaring unemployment rates across the nation. It was during the same time that the retail landscape boomed and revolutionized the customer experience aspect of the business—setting an example for other industry verticals. Drawing inspiration from the retail scene, several other organizations began their transformation into employee-friendly entities that promote a culture of enhanced employee experience to attract and retain more talent.
However, even today, amid the growing traction for enhancing the workforce experience, one crucial question remains: Is the overall productivity the only driving force behind this transformation as the world probes deeper into the digital economy?
“The answer is: not quite. A significant part of this metamorphosis is further driven by the inflow of the dynamic millennials that comprise the majority of the 21st century’s labor-force,” says Steven Kramer, president and CEO of WorkJam.
Millennials are intrinsically different than their predecessors as they exhibit a particular reverence for the employee experience and workspace environment. Studies have shown that an average millennial employee prefers to have a digital connection with his or her employer, whether onsite or on the field. But, a significant part of this connection is yet to achieve its peak as innovation in ‘employee experience’ has been dormant for a long time. Modern organizations are in need of an omnichannel e-commerce-type workforce management model that focuses more on the employer and employee engagement tools.
This is exactly the area where WorkJam marks its niche. With a specialized digital workplace platform, WorkJam allows an employer to create a digital relationship with their onsite, non-desk, and hourly workers. The company develops tools that enable organizations to encourage their employees to be more productive, knowledgeable, and cost-effective.
The WorkJam Value
According to Kramer, the modern-day CEOs and executive bodies want to communicate directly with the people, irrespective of whether they are on the field or massive in number. Kramer states, “Typically, our customers have 20,000 to 200,000 employees with whom they strive to build a strong relationship and get everyone aligned at scale within the organization.”
The WorkJam app has turned out to be a game-changer for our customers as it offers them a single robust platform and an array of interconnected modules
Moreover, the underlying issues of cost efficiency, productivity per person, optimizing the workforce, and the goal to achieve the maximum with available resources are some of the primary concerns of today’s business leaders. Employers need a workforce strategy that can ensure that their human resources can focus more on engaging with customers and addressing their concerns rather than confining the employees’ potential with training modules or indulging them in the tediousness of manual tasks.
So, where does WorkJam fit in this scenario?
The answer is simple. WorkJam makes it possible for organizations to unleash the true potential of their workforce. WorkJam’s digital workplace technology is designed to empower the workforce and bring its power together through agile scheduling, transformative communication, experiential learning, and tailored recognition.
Empowering the Employees
WorkJam’s digital workplace platform constitutes an application that is a combination of different management and technical modules that are easily supported on devices running on iOS, Android, and web or store shared kiosks. These modules allow an employer to provide a variety of different self-service functionalities to their non-desk workers.
The WorkJam platform’s first module is designed around shift management and scheduling. Typically, for a long time, organizations have been managing their employee’s work-shift scheduling through text messages and phone calls, causing a significant productivity leakage due to miscommunication and mismanagement of schedules. WorkJam’s platform addresses this drawback through self-service scheduling functionality that enables employees to flexibly schedule, swap, or opt for additional work shifts on their personal devices. The scheduling module integrates directly with the core workforce management system of the employer, allowing them to comply with organizational rules and policies.
The second module of the WorkJam platform addresses the shift availability factor that allows the clients’ employees to update their availability to work through the WorkJam app, thus directly impacting the accuracy of schedules, as well as the cost of labor within the organization. WorkJam provides a task management tool, which allows employees to execute tasks in a detailed digital format. This module also helps the employees to effectively report the progress of their work to their employers.
WorkJam enables crowd-sourcing of labor, offering an open shift marketplace that broadcasts the shifts available in a district or region to every individual meeting a specific criteria.
With crowd-sourcing, employers can not only share their resources and get better coverage across the workspace, but also offer employees more flexibility in their schedules while ensuring that they are getting paid adequately.
Moreover, WorkJam’s communication module centralizes all workplace communication directly within the platform, allowing employers to send targeted content to their employees. The application’s learning management module allows for digitizing and gamified training, enabling employees to earn badges and redeem rewards that can unlock other features in the platform. By earning these badges, the employee can gain access to different shifts that were previously inaccessible.
WorkJam specializes in offering a unique personalization and compliance module where the company adopts e-commerce principles for platform personalization. Through this, the employer can direct the channel, communications, training, or shifts to a target audience, while significantly reducing content noise. In addition, the compliance module allows an employer to decide “when they want people to access information and what they can do with it,” based on their organizational work policies.
The core principle of the WorkJam platform has been to bring all these different modules together as they typically exist as siloed, disparate systems within an organization. WorkJam’s goal is to provide one platform where employees can schedule their work and know the different tasks they need to be performing. Kramer states, “The WorkJam app has turned out to be a game-changer for our customers as it offers them a single robust platform and an array of interconnected modules.”
The Team behind WorkJam
Kramer attributes WorkJam’s success to the team behind the exceptional digital workplace tool. The staff at WorkJam is a unique and diversified blend of professionals both culturally and in terms of industry specialization. With the head office located in Montreal, Canada, WorkJam currently employs over 170 people spread across 36 countries. The company also has offices internationally in the U.S. and Australia and is soon entering Europe. WorkJam is focused on continuing to expand horizontally into other verticals, including banking, hospitality, manufacturing, distribution, and logistics.
For many years, studies have indicated that elevating the employee experience improves customer experience. This endeavor not only results in cutting costs but provides a great opportunity to create relationships and a collaborative environment. With WorkJam’s digital workplace platform, businesses have increased customer loyalty and an unparalleled experience. “In the end, the real goal of our innovation is to blur the line between the customer experience and employee experience, and today, we are well-positioned to achieve that,” concludes Kramer.