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Spitfire Communications: Optimizing Employee Communications in Unprecedented Times

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Jessica Palazzo, President and Founder, Spitfire CommunicationsJessica Palazzo, President and Founder
Today, most organizations offer numerous benefits to their employees to help them meet their ever-changing needs in an ever-changing world. Whether it’s medical coverage or educational support, HR teams work tirelessly to ensure that they are providing the most robust benefits package possible, yet many employees still don’t understand or realize all that’s available to them. These scenarios arise when organizations struggle to communicate with employees, lacking the variety and frequency of touchpoints in their plans. Many organizations need long-term, action-driven employee communications to attract, engage and retain employees effectively.

Helping these organizations successfully communicate with and engage their employees is what Spitfire Communications does. Led by a team of fierce women with expertise in strategy, employee engagement, and creative communications, this company offers smart and cost-effective solutions explicitly customized to client needs—on time and within budget. Catering to mid- to large-size companies, Spitfire navigates and collaborates with multiple corporate teams both in and outside of HR to execute integrated and cohesive communications. “We marry our client’s goals with the needs of their employees to develop a robust year-long campaign to keep employees engaged,” says Jessica Palazzo, President and Founder of Spitfire Communications.

This understanding combined with the unique challenges many companies faced in 2020, led Spitfire to create a virtual platform that was specifically geared toward internal employee communications. Jessica explains, “When COVID-19 hit, everything was different overnight and we knew companies needed new ways of doing things. So, Spitfire did what we do best—we got creative.”

We marry our client’s goals with the needs of their employees to develop a robust year-long campaign to keep employees engaged

With Open Enrollment season approaching and HR teams looking for solutions to optimize their communications strategy, Spitfire began building a Virtual Benefits Fair Platform designed to replace in-person benefit fairs. While several conference platforms were available in the market, they weren’t geared toward these types of events.

The Spitfire Benefits Fair Platform allows employees to directly engage with the carriers, programs, and benefits. “Our approach was to replicate the in-person event. From ‘the lobby’ the platform enables employees (and their dependents) to visit different provider booths and gather information about their benefits package through educational write-ups, videos and collateral that can be collected and emailed for future reference,” explains Jessica. The platform also supports live events such as live chats and town hall meetings to discuss the benefit plans. Spitfire brings their unique touch of customized communications to the platform as well as allowing clients to personalize everything from branding with logos and colors to copy. Spitfire also provides built-in add-on features as part of the customization. For instance, the scavenger hunt adds gamification, encouraging employees to engage with content on the site and search for specific “tokens”, answer benefit questions with the opportunity to win a prize. Unlike other platforms that run only for a short period, Spitfire’s platform can be up as long as needed with an option to repurpose for onboarding, offering HR a seamless virtual new hire experience.

So, what’s next for Spitfire? Jessica says, “We will continue to evolve the virtual platform to provide an even more robust and inclusive experience. Spitfire has always been at the intersection of flexibility and creativity and we remain committed to meeting clients where they are and help them get to where they need to be.” Their unique platform will certainly optimize strategies and extend the reach of employee communications. Understanding that people access information through different channels, Spitfire plans to continue with a multimedia approach helping clients highlight their company culture and develop a shared sense of purpose within the organization. Employers now have an effective and reliable way to attract, engage, and retain employees during unprecedented times—the Spitfire way.
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Spitfire Communications

Company
Spitfire Communications

Headquarters
Simsbury, CT

Management
Jessica Palazzo, President and Founder

Description
Led by a team of fierce women with expertise in strategy, employee engagement, and creative communications, Spitfire offers smart and cost-effective solutions explicitly customized to client needs—on time and within budget. Catering to mid- to large-size companies, the company navigates and collaborates with multiple corporate teams both in and outside of HR to execute integrated and cohesive communications. To help organizations during open enrollment season, Spitfire created a virtual platform that was specifically geared toward internal employee communications. Replacing in-person benefits fairs, the Spitfire Benefits Fair Platform allows employees to directly engage with the carriers, programs,and benefits