Spitfire Communications: Optimizing Employee Communications in Unprecedented Times

We marry our client’s goals with the needs of their employees to develop a robust year-long campaign to keep employees engaged

With Open Enrollment season approaching and HR teams looking for solutions to optimize their communications strategy, Spitfire began building a Virtual Benefits Fair Platform designed to replace in-person benefit fairs. While several conference platforms were available in the market, they weren’t geared toward these types of events.

The Spitfire Benefits Fair Platform allows employees to directly engage with the carriers, programs, and benefits. “Our approach was to replicate the in-person event. From ‘the lobby’ the platform enables employees (and their dependents) to visit different provider booths and gather information about their benefits package through educational write-ups, videos and collateral that can be collected and emailed for future reference,” explains Jessica. The platform also supports live events such as live chats and town hall meetings to discuss the benefit plans. Spitfire brings their unique touch of customized communications to the platform as well as allowing clients to personalize everything from branding with logos and colors to copy. Spitfire also provides built-in add-on features as part of the customization. For instance, the scavenger hunt adds gamification, encouraging employees to engage with content on the site and search for specific “tokens”, answer benefit questions with the opportunity to win a prize. Unlike other platforms that run only for a short period, Spitfire’s platform can be up as long as needed with an option to repurpose for onboarding, offering HR a seamless virtual new hire experience.

So, what’s next for Spitfire? Jessica says, “We will continue to evolve the virtual platform to provide an even more robust and inclusive experience. Spitfire has always been at the intersection of flexibility and creativity and we remain committed to meeting clients where they are and help them get to where they need to be.” Their unique platform will certainly optimize strategies and extend the reach of employee communications. Understanding that people access information through different channels, Spitfire plans to continue with a multimedia approach helping clients highlight their company culture and develop a shared sense of purpose within the organization. Employers now have an effective and reliable way to attract, engage, and retain employees during unprecedented times—the Spitfire way.