Vern Hanzlik, President & CEO
Today’s enterprise is witnessing a growing demand for self-service and intelligence-based systems. And because the millennial workforce prefers video-based communication to static documents and audio communication, corporate video is emerging as a strategic organizational asset. Replacing traditional email and phone-based conferencing, video streaming is paving the way for new possibilities in the areas of executive communication, internal collaboration, employee training, onboarding, product launches and customer service.
At the forefront of the corporate video revolution is Qumu, an enterprise video platform provider that helps organizations create, manage, secure, distribute, and measure the effectiveness of live and on-demand video. “Most organizations have some level of video content, but what they’re missing is an enterprise-wide platform to drive video use and engagement among employees, customers, partners and external stakeholders,” said Vern Hanzlik, President and CEO of Qumu. “With the Qumu Enterprise Video platform, organizations can effectively and efficiently engage with all of their stakeholders via video, from anywhere in the world and using any device.”
Named a leader in the Enterprise Video Platform space by analyst firms like Gartner and Aragon Research, Qumu is unique in its ability to provide end-to-end video communication solutions in verticals like manufacturing, financial services, government, utilities, healthcare, life sciences, professional services, telecommunications and technology. Aware of the lack of adequate knowledge on the value of corporate video, Qumu has adopted an evangelist marketing approach, educating clients through papers, reports, articles, free trials and even comprehensive proof of concepts.
With Qumu’s video platform, users can not only create video content but also merge slides with videos for enhanced engagement experiences. The platform can be deployed either in the cloud or in an on-premise data center, or both through a hybrid-cloud strategy. What is more, the platform has built-in security to ensure the content is viewed by the intended audience only. It also offers advanced analytics to measure audience engagement and user patterns. “The platform works seamlessly on mobile, desktops, and can be accessed by remote users through a secure connection,” noted Hanzlik. “And of course it can be seamlessly integrated with any existing video conferencing or team collaboration solution currently available in the enterprise—including both Slack and Zoom.”
One of Qumu’s long-time customers, a leading pharmaceutical firm with 145,000 employees, is leveraging Qumu’s enterprise video platform for corporate training every month, with on demand video content being distributed to about 5,000 employees concurrently. Qumu also created a video repository—a corporate YouTube, if you will—for the company’s employees. Using the Qumu platform this client hosts more than 100 live events every month for between 1,000 and 10,000 employees per event. Another Qumu customer, a bank with 250,000 employees globally, has increased the number of live events from 200 to 600 per month because of the ease of use that Qumu’s platform offers. The enhanced usability of the platform is driving the adoption, allowing the client to explore more business use cases. With an aim to boost self-service, the bank is using video conferencing in the frontend (for broadcasting) and Qumu’s video platform in the backend to manage each broadcast.
In addition to driving the adoption of video within the enterprise, Qumu is also making significant efforts to assist organizations in maximizing their investment in the Zoom video conferencing application. “Over the next 12 to 18 months, Qumu will be assisting our clients in extending their reach of Zoom from a few dozen people per event to thousands and even tens of thousands,” stated Hanzlik. “Qumu is also focusing on infusing AI into its platform to handle video more intelligently as it relates to captioning, translation, transcription and search, to meet the constantly growing requirements of modern businesses.”